The area of London known as Fitzrovia is bounded on the east by the Tottenham Court Road and on the south by Oxford Street and is thus just north of Soho. Fitzrovia meets Bloomsbury at Tottenham Court Road, which is dominated by the British Museum and the University of London. Tottenham Court Road is London's main centre for electrical goods and shops selling stylish furniture and household goods. The region gains its name from the Fitzroy Tavern in Charlotte Street in which artists, writers and other Bohemians used to frequent in the 1930s.

The area was first developed in the 18th century by the Hon. Charles FitzRoy, who purchased the Manor of Tottenhall and built Fitzroy Square to which he gave his name. Blue placques record the homes of many writers, artists and statesmen who have lived here. Bedford Square in Fitrovia is the best and most complete Geaorgian square in London. The large oval garden at the centre is surrounded by iron railings and screened by encircling gates.

Fitzrovia's most outstanding landmark is the BT Tower but the tower and its revolving penthouse restaurant has been closed to the public since a bomb attack in 1971. A memorial to 1960s optimism, this was the tallest building until eclipsed by the Natwest Tower, and others.

In recent years, many restaurants and cafes have crossed the 'Berlin Wall' that is Oxford Street and set up shop in Fitzrovia and into Marylebone.