The West End is the center of London, or what you might call 'downtown'. Many of London's theatres are located in the area.  The West End district is London's busiest region with major cinemas, restaurants, bars, clubs and main shopping areas, encompassing the streets around Mayfair, Westminster, Belgravia, Soho and Covent Garden. 

Literally one of London's most colourful districts, with neon signs advertising its world-class theatres, cinemas and restaurants.

In fact, the area of London is W1 (West One) in the City of Westminster. You will find the best of London shopping here as well, from the big name stores to fabulous niche shops selling almost everything. It is truly a shopper's paradise and a major hub of activity in the city. Nearby is Liberty, a store built in the Tudor fashion. Each department is housed within its own room and the goods are spectacular. Liberty is especially known for its printed fabric, rich colors and silks.

London remains the Theatre Capital of the World with more shows and bigger audiences than anywhere else, including Broadway. Besides the attractions of the British stage, you will find the British Museum, National Gallery, Covent Garden, Trafalgar Square, St. Martin in the Fields, Carnaby Street, Oxford Street, Leicester Square and the famous London bookshops of Charring Cross. There are also endless unique shops, excellent restaurants and lively pubs and nightlife.

We recommend walking around and exploring the entire area as there is much to take in around Britain's premier shopping area. You will love walking around the West End. Oxford Street, Regent Street with its lovely curved buildings, Bond Street (Old and New), and of course Picadilly - one of the world's busiest circles and for lovers, the statue of Eros is always a must see. Besides so much in walking distance, there is also fine public transport to all of London.  

The bus routes converge and suddenly there are endless red buses in all directions. The crowds of shoppers are also endless. There are people as far as the eye can see, crowding on all points of the compass since West End streets don't run North-South, East-West, but off in many directions, down alleys and side streets, yet every one of them with their contingent of people packed onto the pavements, all looking for bargains or just people watching.